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"BEST SOCIAL MEDIA AWARDS - TFEA2017"

Congratulations to Jessica Jackson and the Plano Balloon Festival, Inc. for winning 1st Place "Best Social Media" for the Plano Balloon Festival Races and 3rd Place "Best Social Media" for the InTouch Credit Union Plano Balloon Festival. The League Lady is so thankful for the opportunities to work for these events and we are honored to share in the celebration of being recognized by the Texas Festivals & Events Association Kaliff Marketing Awards. More info: www.tfea.org #TFEA2017 #PlanoBalloon #PBFRaces
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"BRINGING YOUR EVENT INTO THE DIGITAL AGE"

Saturday, July 29, 2017 Cece Liekar-Campanini, Chief Storyteller and owner of The League Lady, gave a presentation at the Texas Festivals & Events Association Convention & Trade Show "Bringing Your Event Into the Digital Age." #TFEA2017 Many links to resources were included and folks can view and download the slides here: https://www.slideshare.net/CeceLiekar/tfea-bringing-your-event-into-the-digital-age-july-29-2017

CATCHING CLIENTS ON THE FLY - #TXFlyFishingFestival

Towards the end of 2016 we formed a wish list of upcoming events that are local, family-friendly, and of course, incredibly fun to experience.  Next, the introductions were sent via email to contacts with simple requests to merely start a conversation about their on-site coverage. Two weeks later, proposals have been sent, reviewed, and one approved by a new client!  
The League Lady is thrilled to announce that we are honored to provide the digital marketing, advertising, and on-site coverage for the 1st Annual Texas Fly Fishing & Brew Festival.  Executive Director, Beau Beasley manages the Virginia Fly Fishing & Wine Festival that is now celebrating 17 years and an iconic event within the industry. Texas has been on Beau's wish list for awhile and after vetting the metroplex he selected the Plano Centre as an ideal venue for the first year.

THE LUCK OF THE 12 GRAPES

'Tis the New Year 2017 and Louisiana tradition entails feasting on one of a few sacred trinities: cabbage, cornbread, and black-eyed peas. (Another being the Holy Cajun Trinity consisting of onions, green peppers, and celery as the proper base for gumbo.) Rarely have I met anyone from the Who Dat Nation that abstains from annually partaking, even if we greatly dislike the texture of the peas. Louisiana, is in fact a southern State, stemming from diverse cultural generations of superstitions, voodoo dolls, and graveside parties celebrating life instead of mournful tears.

This year our family had a guest who also comes from a deeply rooted background of traditions and located further South across the border - Mexico. Everyone lined up 12 freshly washed grapes at midnight on December 31. It's actually too many to hold in your hand at once, especially if you are in Texas where everything is bigger, even the grapes. Prior to midnight you must eat one grape per second to coincide w…

A Pure Form of Storytelling Earns Best Social Media

Two and half years ago I was given direct advice to form a company.  The not so subtle guidance came from an Executive Director whom I admire personally and professionally.  I had spent more than a decade volunteering for various non-profit organizations in the community.  Serving others is a rewarding way to give back for a greater good.  It has always been a natural part of my adult life. 
In fact, my personal Twitter account was @theleaguelady because I had been so incredibly involved with the Junior League of Collin County since 2007. Branding is a key element to a company and I didn't want to scrap my current accounts and have to start over.  I decided to build on who I was at that moment and filed The League Lady, LLC documents with the Texas Secretary of State.
Mark Twain once said, "The secret to getting ahead is getting started."  And so it began all at once. I quit my job with the American Heart Association working on the Go Red for Women campaign.  I enrolle…

"DxO ONE Camera Cuts Social Sharing Time for Photography & Video"

Time is more than a measure of events when we as storytellers attempt to archive sequential moments through photography. It takes time to plan the album in advance.  Time spent making sure that we are standing in the exact spot to capture the sunrise before it shines, the hot air balloons as they glow under the stars, and the adrenaline smirks of a rock band when they walk off stage.  

The real challenge of time is the delay between capturing and sharing those photographs.  My Nikon D3100 originates more than a thousand photos in 48 hours at the InTouch Credit Union Plano Balloon Festival. On-site coverage requires timely delivery which means I have to pause to download, edit, and post pictures to Facebook, Twitter, Instagram, and Google Plus. 

Last September I read an article in The Wall Street Journal titled "DXO ONE Review:  Finally, an iPhone Camera Good Enough For a Pro."  I immediately thought of the hefty Nikon that becomes an extension of my hand during client events.�…

"Let's All Scream For Red Bean Ice Cream"

Korean food is a mysterious category often confused, cautiously explored, and not surprisingly unforgettable.  Last night I drive downtown and became a first time voyager inside the Black Ship Little Katana.  Naturally I brought a close friend who previously lived in Korea so that the experience could be narrated by an expert, and more fun for us both. 

The restaurant is spacious with iron Edison light fixtures and an open view from the patio beyond the bar, dining room and all the way to the outside covered patio.  This would be an ideal venue for holiday parties or events because the Omni offers curbside valet and the location is easily accessible.  

As an appetizer they offer a Wagyu Hot Rock with thinly sliced Wagyu beef at very reasonable $10 per oz with a two ounce minimum.  The stones are heated in an oven at 400 degrees, quick flashed over an open flame, coated in olive oil, and served in bowl over a mountain of rock salt and peppercorns.