Wednesday, October 5, 2016

A Pure Form of Storytelling Earns Best Social Media


Two and half years ago I was given direct advice to form a company.  The not so subtle guidance came from an Executive Director whom I admire personally and professionally.  I had spent more than a decade volunteering for various non-profit organizations in the community.  Serving others is a rewarding way to give back for a greater good.  It has always been a natural part of my adult life. 

In fact, my personal Twitter account was @theleaguelady because I had been so incredibly involved with the Junior League of Collin County since 2007. Branding is a key element to a company and I didn't want to scrap my current accounts and have to start over.  I decided to build on who I was at that moment and filed The League Lady, LLC documents with the Texas Secretary of State.

Mark Twain once said, "The secret to getting ahead is getting started."  And so it began all at once. I quit my job with the American Heart Association working on the Go Red for Women campaign.  I enrolled in a program at Southern Methodist University and completed a Social Media and Digital Communication Certificate under social media expert Professor Steve Lee, APR.

The first year I took on a wide range of clients as most social media managers tend to do when stepping into the fast lane. I quickly realized the focus needed to shift to only clients who want to share an experience with the public. 

The story to be told was that of the client and the audience.  A million moments that human beings translate through perspective, time, emotion, and technology.  Capturing as many of those moments as possible, in an organic real-time manner, is a pure form of storytelling.  Every story was unique and I love them all. 

Recently, the previously mentioned Executive Director delivered to my office an award that they received at the Texas Festivals & Events Association annual conference.  It is the 2016 Kaliff Marketing Award for Best Social Media over $750,000 presented to Plano Balloon Festival, Inc. for the InTouch Credit Union Plano Balloon Festival.  
"The true measure of your worth includes all the benefits others have gained from your success." Cullen Hightower
It is humbling to have the one, who told you to jump, be the same person waiting with a smile when you safely land.  I am eternally grateful that so many women, have over the years, helped shape my career.  I love my job and the story that brought me to it. 

Since 2015, I've had the privilege of additionally managing social channels and on-site coverage for Wildflower! Arts and Music Festival and Cottonwood Art Festival.  The folks with the City of Richardson and their Parks and Recreation department truly strive for family friendly events that the surrounding communities can experience. 

Current goals include compiling a wish list of local festivals to pitch as potential clients.  With that being said, if you have an upcoming event and seek live coverage send an email to Cece@theleaguelady.com for a menu of services and pricing. Check out the portfolio: www.theleaguelady.com  or connect on LinkedIn:  https://www.linkedin.com/in/cececampanini

More information about the TFEA 2016 Marketing & Communication Award Winners is available: http://www.tfea.org/p/conference/238